Mission
Imagine. Create. Inspire.
Mission
Imagine.
Create.
Inspire.
Mission
Imagine. Create. Inspire.
Vision
My vision is built on forging authentic connections between brands and their audiences.
Storytelling, understanding user behaviors and expectations, and strategically using data to personalize experiences are at the core of my approach.
My goal is to craft memorable brand experiences that establish long-term trust and loyalty.
Vision
My vision is built on forging authentic connections between brands and their audiences.
Storytelling, understanding user behaviors and expectations, and strategically using data to personalize experiences are at the core of my approach.
My goal is to craft memorable brand experiences that establish long-term trust and loyalty.
Vision
My vision is built on forging authentic connections between brands and their audiences.
Storytelling, understanding user behaviors and expectations, and strategically using data to personalize experiences are at the core of my approach.
My goal is to craft memorable brand experiences that establish long-term trust and loyalty.
Work Experience
Social Media and Digital Content Lead
IMAD
March 2020 – present
Responsible for planning and executing digital communication and digital marketing strategies, as well as autonomously managing the brand’s digital and social platforms.
Communications Assistant
State of Geneva
October 2019 – March 2020
Contributed to strategic communication related to the launch of Léman Express and created multimedia content.
Media and Content Research Officer
The WIT International Services
September 2016 – May 2019
Monitored and conducted advanced analysis of television and digital content to help television channels, VOD platforms, producers, and distributors understand audiovisual market trends and shape their content strategies and production.
Online Campaign Manager (intern)
Mediatonic
December 2015 – June 2016
Responsible for designing media plans and managing digital media campaigns (display, YouTube pre-roll) for major accounts.
Work Experience
Social Media and Digital Content Lead
IMAD
March 2020 – present
Responsible for planning and executing digital communication and digital marketing strategies, as well as autonomously managing the brand’s digital and social platforms.
State of Geneva
October 2019 – March 2020
Contributed to strategic communication related to the launch of Léman Express and created multimedia content.
The WIT International Services
September 2016 – May 2019
Monitored and conducted advanced analysis of television and digital content to help television channels, VOD platforms, producers, and distributors understand audiovisual market trends and shape their content strategies and production.
Online Campaign Manager (intern)
Mediatonic
December 2015 – June 2016
Responsible for designing media plans and managing digital media campaigns (display, YouTube pre-roll) for major accounts.
Work Experience
Social Media and Digital Content Lead
IMAD
March 2020 – present
Responsible for planning and executing digital communication and digital marketing strategies, as well as autonomously managing the brand’s digital and social platforms.
Communications Assistant
State of Geneva
October 2019 – March 2020
Contributed to strategic communication related to the launch of Léman Express and created multimedia content.
Media and Content Research Officer
The WIT International Services
September 2016 – May 2019
Monitored and conducted advanced analysis of television and digital content to help television channels, VOD platforms, producers, and distributors understand audiovisual market trends and shape their content strategies and production.
Online Campaign Manager (intern)
Mediatonic
December 2015 – June 2016
Responsible for designing media plans and managing digital media campaigns (display, YouTube pre-roll) for major accounts.
Education
Digital Strategy Specialist Diploma
SAWI
Geneva, 2022
Acquired knowledge and practical skills to implement comprehensive digital strategies. Studied topics such as digital marketing, digital branding, project management, content strategy, SEO, SEA, social media, and e-commerce.
Marketing and Communication Diploma
SAWI
Geneva, 2019
B.A. Audiovisual and Multimedia
Polytechnic Institute of Lisbon | Higher School of Communication and Media Studies
Lisbon, 2015
Developed both theoretical and practical communication problem-solving skills. Studied topics including communication models and theories, marketing, advertising, photography, graphic and multimedia design, audiovisual production, web programming, semiology, among others.
Education
Digital Strategy Specialist Diploma
SAWI
Geneva, 2022
Acquired knowledge and practical skills to implement comprehensive digital strategies. Studied topics such as digital marketing, digital branding, project management, content strategy, SEO, SEA, social media, and e-commerce.
Marketing and Communication Diploma
SAWI
Geneva, 2019
B.A. Audiovisual and Multimedia
Polytechnic Institute of Lisbon | Higher School of Communication and Media Studies
Lisbon, 2015
Developed both theoretical and practical communication problem-solving skills. Studied topics including communication models and theories, marketing, advertising, photography, graphic and multimedia design, audiovisual production, web programming, semiology, among others.
Education
Digital Strategy Specialist Diploma
SAWI – Geneva, 2022
Acquired knowledge and practical skills to implement comprehensive digital strategies. Studied topics such as digital marketing, digital branding, project management, content strategy, SEO, SEA, social media, and e-commerce.
Marketing and Communication Diploma
SAWI – Geneva, 2019
B.A. in Audiovisual and Multimedia
Polytechnic Institute of Lisbon | Higher School of Communication and Media Studies – Lisbon, 2015
Developed both theoretical and practical communication problem-solving skills. Studied topics including communication models and theories, marketing, advertising, photography, graphic and multimedia design, audiovisual production, web programming, semiology, among others.