Context

As a reference training company in the canton of Geneva, the homecare institution (imad) recruits about thirty apprentices in care and community health (ASSC) each year. These health professionals care for and accompany people at home who are ill or losing their independence.

Goal

Increase the attractiveness of the job and the institution to a young and connected target group.

Solution

Leverage the precise targeting and creative opportunities of Social Ads on Instagram and Snapchat to reach young people in the canton looking for an apprenticeship.

Assets

Several short videos featuring apprentices and using popular Social Media codes and trends.