Multidisciplinary Social Media and Content Creation Professional based in Geneva.

Social Media, Content Creation and AI Professional.

Latest Projects

Focused on the target audience, driven by data, and crafted with bold creativity, the campaigns and actions I undertake aim for memorable experiences and solid results.

Promoting alternative housing options for seniors

VIDEO + PAID SOCIAL

Sharing the stories of extraordinary women

VIDEO

Recruiting apprentices through social media

VIDEO + PAID SOCIAL

Collaborating with @ColorMyGeneva to promote an event

INFLUENCE MARKETING

Highlighting the mental health professionals of IMAD

VIDEO

Celebrating World Health Day with real patients

VIDEO AD

Promoting IMAD’s participation in the Automnales

WEB

Latest Projects

Focused on the target audience, driven by data, and crafted with bold creativity, the campaigns and actions I undertake aim for memorable experiences and solid results.

Promoting alternative housing options for seniors

VIDEO + PAID SOCIAL MEDIA

Sharing the stories of extraordinary women

VIDEO

Recruiting apprentices through social media

VIDEO + PAID SOCIAL MEDIA

Promoting IMAD’s participation in the Automnales

WEB

Expertise and Skills

My expertise spans from strategizing and designing campaigns and initiatives to audiovisual and multimedia production, managing digital and social platforms, and developing effective digital marketing actions.

Strategy

Development and implementation of digital communication and marketing strategies
Design of digital communication and marketing campaigns
Strategic planning based on data analysis and market trends
Development and implementation of omnichannel campaigns that connect digital experience with physical interaction for a consistent and smooth customer experience
Brand management
Budget management

Social Media and Digital Platforms

Social media strategy and management
Community management and engagement
Editorial strategy, content planning and publishing
Social media advertising (Facebook, Instagram, LinkedIn, Snapchat, and TikTok)
Online Paid Media (video, display, programmatic)
Influencer marketing
Social Activations
Performance analysis and reporting
Training
Strategic and competitive monitoring

Content Creation

Video production, direction, and post-production
Creative direction
Studio and outdoor photography
Graphic and motion design (visuals, banners, etc.)
Audio recording and post-production
Writing, visual designing, sending and optimizing newsletters and email marketing campaigns
Branding
Strategic content planning
Creative monitoring and market trend analysis

Web

Website and landing page design and management on CMS (WordPress)
UX/UI optimization to enhance user experience
Content management and technical maintenance
Web metrics analysis via Google Analytics
Proficiency in HTML and CSS

SEO and SEA

Search Engine Optimization (SEO) to enhance organic visibility
Search Engine Advertising (SEA) on Google Ads
Monitoring, analyzing, and optimizing SEM campaigns

Leadership and Project Management

Experience in project management: planning, execution, monitoring, and reporting
Leadership and management of a four-person creative and digital team
Ability to identify and solve problems and make strategic decisions under pressure
Ability to train, motivate, and contribute to the development of team members, enhancing their skills and commitment
Budget management and resource optimization
Advanced communication skills, ensuring effective liaison between teams, stakeholders, and management
Use of project management tools for precise tracking of progress
Ability to anticipate risks and implement proactive strategies

Expertise
and Skills

My expertise spans from strategizing and designing campaigns and initiatives to audiovisual and multimedia production, managing digital and social platforms, and developing effective digital marketing actions.

Digital Strategy

Development and implementation of digital communication and marketing strategies
Design of digital communication and marketing campaigns
Creative direction
Strategic planning based on data analysis and market trends
Development and implementation of omnichannel campaigns that connect digital experience with physical interaction for a consistent and smooth customer experience
Brand management
Budget management

Social Media and Digital Platforms

Social media strategy and management
Community management and engagement
Editorial strategy, content planning and publishing
Social Media advertising (Facebook, Instagram, LinkedIn, Snapchat, and TikTok)
Online Paid Media (video, display, programmatic)
Influencer marketing
Social Activations
Performance analysis and reporting
Training
Strategic and competitive monitoring

Content Creation

Video production, direction, and post-production
Studio and outdoor photography
Graphic and motion design (visuals, banners, etc.)
Audio recording and post-production
Writing, visual designing, sending and optimizing newsletters and email marketing campaigns
Branding
Strategic content planning
Creative monitoring and market trend analysis

Artificial Intelligence (AI)

Use of generative AI for content creation and writing.
Automation of social media management tasks using AI.
Advanced performance analysis through AI-based tools.
Optimization of advertising campaigns with machine learning.

Expertise and Skills

My expertise spans from strategizing and designing campaigns and initiatives to audiovisual and multimedia production, managing digital and social platforms, and developing effective digital marketing actions.

Digital Strategy

Development and implementation of digital communication and marketing strategies
Design of digital communication and marketing campaigns
Strategic planning based on data analysis and market trends
Development and implementation of omnichannel campaigns that connect digital experience with physical interaction for a consistent and smooth customer experience
Brand management
Budget management

Social Media and Digital Platforms

Social media strategy and management
Community management and engagement
Editorial strategy, content planning and publishing
Social media advertising (Facebook, Instagram, LinkedIn, Snapchat, and TikTok)
Online Paid Media (video, display, programmatic)
Influencer marketing
Social Activations
Performance analysis and reporting
Strategic and competitive monitoring

Content Creation

Video production, direction, and post-production
Creative direction
Studio and outdoor photography
Graphic and motion design (visuals, banners, etc.)
Audio recording and post-production
Writing, visual designing, sending and optimizing newsletters and email marketing campaigns
Branding
Strategic content planning
Creative monitoring and market trend analysis

Artificial Intelligence (AI)

Use of generative AI for content creation and writing.
Automation of social media management tasks using AI.
Advanced performance analysis through AI-based tools.
Optimization of advertising campaigns with machine learning.

Software and Digital Platforms

Using a mastery of creative and analytical tools, I create engaging campaigns and measure their performance to constantly refine digital and social strategies.

Adobe Photoshop

Adobe Premiere Pro

Adobe Illustrator

Adobe After Effects

Adobe InDesign

Facebook et Meta Business Manager

Instagram

Snapchat

TikTok

Youtube

Wordpress

Google Ads

Google Analytics

Outils et plateformes

Software and Digital Platforms

Using a mastery of creative and analytical tools, I create engaging campaigns and measure their performance to constantly refine digital and social strategies.

Fort d’une expertise approfondie en outils créatifs et analytiques, je conçois des campagnes engageantes et mesure leur performance pour affiner continuellement les stratégies digitales et sociales.

Adobe Photoshop

Adobe Premiere Pro

Adobe Illustrator

Adobe After Effects

Adobe InDesign

Facebook

Instagram

Snapchat

TikTok

Youtube

Wordpress

Google Ads

Google Analytics

Passionate about creating connections and a positive impact. I value an authentic and creative approach for engaging and effective campaigns and actions.

About

Passionate about creating connections and a positive impact. I value an authentic and creative approach for engaging and effective campaigns and actions.